Stories in Motion
A monthly reflection on business, life, and the lessons gathered along the way.
The Carrot, The Egg… and the Part Nobody Talks About
You’ve probably heard this fable. A carrot, an egg, and coffee beans all go into boiling water. The carrot starts hard and becomes soft. The egg starts fragile and becomes hard inside. The coffee… changes the water entirely. And then comes the question: Which one are...
Show Up. Ask Questions. Repeat.
How Mastermind Communities Accelerate Growth One thing I’ve learned over the years is that strong businesses rarely grow in silence. My own journey in the window covering industry is proof of that. What helped me grow wasn’t just experience or persistence—it was...
Where My Why Took Me – From Protection to Permission (Part 2)
The shift didn’t happen all at once. It started quietly. At my mother’s kitchen in Brazil while she was doing dishes. We were talking casually, laughing about life, catching up. At some point, I said (half joking, half proud): “Mom, now we can go anywhere. We’re...
Where My Why Took Me – From Protection to Permission (Part 1)
When we lost our home, I was too young to understand contracts, risks, or business deals gone wrong…I was only six. Adult decisions, leverage or liability did not make sense to me. But I understood tension, whispers and boxes that never seemed to stay unpacked. We...
What Defines Success?
I’ve always loved numbers and logic. In school, my favorite classes were geometry and math. Writing? Not exactly my cup of tea. I started writing newsletters out of necessity to promote my business. But then something unexpected happened: my ideas began to flow, and I...
Let’s Slow Things Down for a Moment
Welcome to the debut issue of Stories in Motion, my next chapter in exploring the imperfect middle of business and life. The Illusion of Perfection Lately, I’ve been thinking a lot about what’s real… and what just looks real. We live in a time where everything moves...
Read Nobody Told Me That Today.
Doing everything right… and still feeling stuck?
Yeah—I’ve been there.
No fluff. Just real stories.
Get the chapter + Stories in Motion —my monthly reflections.