Stories in Motion
A monthly reflection on business, life, and the lessons gathered along the way.
Born With an Advantage Is a Disadvantage
I was born Brazilian. that came with a jersey I never asked for. Nobody sits you down and teaches you to love soccer. When you arrive home the first time from the hospital, there is a jersey already waiting for you in the crib. By the time you're five, you know the...
Universal Language: There Is Always Room for One More
In celebration of the 250th Anniversary of The United States, I want to share a real experience—one that says more about this country's spirit than any speech could. Happy birthday, America! The Universal Language in Tampa Last month, I watched Pitbull perform in...
Human Touch in Customer Service: Why Friction Kills
I had a large drapery installation in Orlando this week. I knew it was going to take at least two days to complete. Usually in a situation like this, I don't reserve a hotel in advance. I'm old school. I prefer to drive around first, see what's nearby: restaurants,...
Nobody Tells You How To Change a Diaper Either
When you step into fatherhood for the first time, you have no idea how to change a diaper. You take a deep breath, make a few faces, and somehow the job gets done. Eventually. Then your kid starts growing, while you feed them. Not just food, but education, wisdom, and...
Three Years In Motion
Three years ago this weekend, we packed up Boston and moved to Tampa. Memorial Day weekend, 2023. Courage. A wife. A U-Haul trailer. A few boxes of "we'll figure it out when we get there." And the kind of nervous excitement that only shows up when you've made a...
The Carrot, The Egg… and the Part Nobody Talks About
You’ve probably heard this fable. A carrot, an egg, and coffee beans all go into boiling water. The carrot starts hard and becomes soft. The egg starts fragile and becomes hard inside. The coffee… changes the water entirely. And then comes the question: Which one are...
Show Up. Ask Questions. Repeat.
How Mastermind Communities Accelerate Growth One thing I’ve learned over the years is that strong businesses rarely grow in silence. My own journey in the window covering industry is proof of that. What helped me grow wasn’t just experience or persistence—it was...
Where My Why Took Me – From Protection to Permission (Part 2)
The shift didn’t happen all at once. It started quietly. At my mother’s kitchen in Brazil while she was doing dishes. We were talking casually, laughing about life, catching up. At some point, I said (half joking, half proud): “Mom, now we can go anywhere. We’re...
Where My Why Took Me – From Protection to Permission (Part 1)
When we lost our home, I was too young to understand contracts, risks, or business deals gone wrong…I was only six. Adult decisions, leverage or liability did not make sense to me. But I understood tension, whispers and boxes that never seemed to stay unpacked. We...
What Defines Success?
I’ve always loved numbers and logic. In school, my favorite classes were geometry and math. Writing? Not exactly my cup of tea. I started writing newsletters out of necessity to promote my business. But then something unexpected happened: my ideas began to flow, and I...
Be the first inside Nobody Told Me That.
Doing everything right… and still feeling stuck?
Yeah—I’ve been there.
No fluff. Just real stories.
Get the chapter + Stories in Motion —my monthly reflections.