Stories in Motion
A monthly reflection on business, life, and the lessons gathered along the way.
Human Touch in Customer Service: Why Friction Kills
I had a large drapery installation in Orlando this week. I knew it was going to take at least two days to complete. Usually in a situation like this, I don't reserve a hotel in advance. I'm old school. I prefer to drive around first, see what's nearby: restaurants,...
Nobody Tells You How To Change a Diaper Either
When you step into fatherhood for the first time, you have no idea how to change a diaper. You take a deep breath, make a few faces, and somehow the job gets done. Eventually. Then your kid starts growing, while you feed them. Not just food, but education, wisdom, and...
Three Years In Motion
Three years ago this weekend, we packed up Boston and moved to Tampa. Memorial Day weekend, 2023. Courage. A wife. A U-Haul trailer. A few boxes of "we'll figure it out when we get there." And the kind of nervous excitement that only shows up when you've made a...
The Carrot, The Egg… and the Part Nobody Talks About
We were standing on the front lawn—me and the contractor—when the city car drove by. Ninety-five percent of the renovation was completed. After the hurricane. After months of tarps, dumpsters, and dust, I could finally look at the house again and think: mission...
Show Up. Ask Questions. Repeat.
Why the smartest people in the room are the ones asking questions It was the mid-2000s. I was still figuring out the window covering world, learning as I went. One day, I typed out a question, hit send, and watched it disappear into an email list called Window Pro....
Where My Why Took Me – From Protection to Permission (Part 2)
The shift didn’t happen all at once. It started quietly. At my mother’s kitchen in Brazil while she was doing dishes. We were talking casually, laughing about life, catching up. At some point, I said (half joking, half proud): “Mom, now we can go anywhere. We’re...
Where My Why Took Me – From Protection to Permission (Part 1)
When we lost our home, I was too young to understand contracts, risks, or business deals gone wrong…I was only six. Adult decisions, leverage or liability did not make sense to me. But I understood tension, whispers and boxes that never seemed to stay unpacked. We...
What Defines Success?
I’ve always loved numbers and logic. In school, my favorite classes were geometry and math. Writing? Not exactly my cup of tea. I started writing newsletters out of necessity to promote my business. But then something unexpected happened: my ideas began to flow, and I...
Let’s Slow Things Down for a Moment
Welcome to the debut issue of Stories in Motion, my next chapter in exploring the imperfect middle of business and life. The Illusion of Perfection Lately, I’ve been thinking a lot about what’s real… and what just looks real. We live in a time where everything moves...
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Doing everything right… and still feeling stuck?
Yeah—I’ve been there.
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